Black Friday/cyber Monday briefing

The impact and evolution of this unofficial start to the holiday shopping season.

A look at Black Friday

Originally a one-day event, Black Friday now stretches from Thanksgiving Thursday to Cyber Monday.

In 2021, these 5 days represented 20% of all
online sales in the US.

Read more about the growth of Black Friday and the current trends to watch.

2022 by the Numbers

It’s a positive start to the holiday season as consumers leaned into the two biggest shopping moments of the year, both offline and online. Read on for a look at how retailers fared, and where shoppers spent time and money in the US and beyond. 


More insights coming soon

11.11/Singles’ Day 2022

A look at Alibaba’s global shopping festival held in China annually, and its impact on the future of commerce.