Black Friday/cyber Monday briefing

The impact and evolution of this unofficial start to the holiday shopping season.

A look at Black Friday

Originally a one-day event, Black Friday now stretches from Thanksgiving Thursday to Cyber Monday.

In 2021, these 5 days represented 20% of all
online sales in the US.

Read more about the growth of Black Friday and the current trends to watch.

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2022 by the Numbers

It’s a positive start to the holiday season as consumers leaned into the two biggest shopping moments of the year, both offline and online. Read on for a look at how retailers fared, and where shoppers spent time and money in the US and beyond.

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EXPERT POVs

More insights coming soon

Brian Owens, SVP Strategy at VMLY&R COMMERCE, explores the reasons why marketers are missing out on Black dads, and how they might adjust their strategies to connect with this mobile-first group.

Beth Ann Kaminkow, Global CEO of VMLY&R COMMERCE, features in this Campaign US piece which explores deep discounts on Black Friday, adapting to price-sensitive consumers.

Executive Director Jon Bird looks how the growth of mega shopping events has sprouted a push towards conscious consumerism and more mindful buying.

11.11/Singles’ Day 2022

A look at Alibaba’s global shopping festival held in China annually, and its impact on the future of commerce.

Go to 11.11 Deep Dive